Influencer marketing done right.

We bring the right mix of strategy, technology and real human relationships to your campaign.

Who we are

Born from the discipline of PR, we are an agile data-driven influencer marketing agency that thrives at the intersection between brands and the new breed of digital storytellers. Our campaigns are built to achieve the highest possible return on investment for clients.

Why we are different

  • We know what it means to be agile. When it comes to providing client delight, speed matters above all.
  • We thrive in collaboration. We strive to inspire synergy between brands and influencers for high-impact results.
  • We value integrity. We believe in integrity in data and in people.
  • We are result-driven. We tirelessly work to achieve the highest return on investment for our clients.

What we do

I'm a brand >

What we do for brands

The influencer space keeps growing -- and so should your strategy. Guided by relevant data and influencer insights with regard to today’s ever evolving content ecosystem, our team will navigate through foreseen challenges of your brand and crack a strategy that will effectively address them, essentially forming the foundation of an ROI-driven influencer marketing campaign.

There are more than ten thousand content creators based in the Philippines. Powered by AI technology, our platform enables us to quickly search them, filter their profiles across multiple social platforms including Instagram, Facebook, Youtube, Twitch, Twitter, Pinterest, Tiktok and blogs, and ultimately discover the right fit for your brand and your target market.

Every action we take is singularly guided by DATA. With the right team working with you, every information you need to decide on the next influencers that will speak, engage, and inspire action among your target audience is easily within reach. We spend hours to put together hundreds of pieces of historical data and analyze them to determine their audience profile, average engagement rate, brand affinities, customer fit and posting habits. We take a deep dive into their audience profile to distinguish between real and fake followers.

With technology and personal relationships with a vast network of influencers, our team gives you the assurance of real and measurable results. We handle outreach such as product gifting and service trials that turn influencers to brand advocates, generating organic reach for the brand while igniting a win-win relationship between them.

Without the right expertise and knowledge of the influencer landscape, running a comprehensive influencer campaign is often a painful experience for the brand. Our team is here, not only to guide you with a sound strategy, but to lead you through a streamlined implementation process that is cost effective, result-oriented and collaborative.

Your success is our success. Together with brands, we determine realistic KPI’s,  track them carefully during the campaigns, and make sure they are met. Through a performance dashboard, we will report to you the performance of the campaign real-time, which influencers perform the best, and statistics that show calculations of your ROI’s, total media value, impression and reach.

Do you wonder what the influencer community is posting about your brand and your competitors? We monitor all influencer mentions on different media channels and create social listening streams with specific hashtags, usernames or keywords related to your brand.

< I'm a creator

What we do for creators

We are committed to forming valuable collaborations, with you and amazing brands, that suit and complement your goals and vision.

Having your best interests at heart, we zealously pitch and negotiate on your behalf, while ensuring all deals are mutually beneficial for you and the brand.

As a talent incubator, we propel you towards becoming highly-effective, aspirational, and bankable personalities by creating a bespoke strategy that will strengthen your personal branding.

We are hands-on when it comes to guiding you in creating the best output for any given campaign. We deliver high-impact results for brands.

What we do for brands

The influencer space keeps growing -- and so should your strategy. Guided by relevant data and influencer insights with regard to today’s ever evolving content ecosystem, our team will navigate through foreseen challenges of your brand and crack a strategy that will effectively address them, essentially forming the foundation of an ROI-driven influencer marketing campaign.

There are more than ten thousand content creators based in the Philippines. Powered by AI technology, our platform enables us to quickly search them, filter their profiles across multiple social platforms including Instagram, Facebook, Youtube, Twitch, Twitter, Pinterest, Tiktok and blogs, and ultimately discover the right fit for your brand and your target market.

Every action we take is singularly guided by DATA. With the right team working with you, every information you need to decide on the next influencers that will speak, engage, and inspire action among your target audience is easily within reach. We spend hours to put together hundreds of pieces of historical data and analyze them to determine their audience profile, average engagement rate, brand affinities, customer fit and posting habits. We take a deep dive into their audience profile to distinguish between real and fake followers.

With technology and personal relationships with a vast network of influencers, our team gives you the assurance of real and measurable results. We handle outreach such as product gifting and service trials that turn influencers to brand advocates, generating organic reach for the brand while igniting a win-win relationship between them.

Without the right expertise and knowledge of the influencer landscape, running a comprehensive influencer campaign is often a painful experience for the brand. Our team is here, not only to guide you with a sound strategy, but to lead you through a streamlined implementation process that is cost effective, result-oriented and collaborative.

Your success is our success. Together with brands, we determine realistic KPI’s,  track them carefully during the campaigns, and make sure they are met. Through a performance dashboard, we will report to you the performance of the campaign real-time, which influencers perform the best, and statistics that show calculations of your ROI’s, total media value, impression and reach.

Do you wonder what the influencer community is posting about your brand and your competitors? We monitor all influencer mentions on different media channels and create social listening streams with specific hashtags, usernames or keywords related to your brand.

What we do for creators

We are committed to forming valuable collaborations, with you and amazing brands, that suit and complement your goals and vision.

Having your best interests at heart, we zealously pitch and negotiate on your behalf, while ensuring all deals are mutually beneficial for you and the brand.

As a talent incubator, we propel you towards becoming highly-effective, aspirational, and bankable personalities by creating a bespoke strategy that will strengthen your personal branding.

We are hands-on when it comes to guiding you in creating the best output for any given campaign. We deliver high-impact results for brands.

We are proud to win the trust and represent a number of reputable local and international brands

Here are some of our works

Grab Food

Worked with a diverse list of key content creators to increase awareness on Grab Philippines’ 7th Anniversary

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CDO Funtastyk

Activated a total of 14 combination of food and mommy influencers — celebrity, macro, micro.

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Hong Kong MX

Tapped lifestyle influencers and vloggers in featuring the magic of Hong Kong Disneyland through their own experiences to drive tourists to visit the park.

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ING Philippines

All-digital bank ING brought together a total of 76 online personalities — lifestyle, parenting, technology, finance.

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Red Doorz

Enagaged with some of the most influential names in social media to create overall awareness

Learn More
Nutella

Collaborated with a mix of lifestyle and mommy content creators to bring the Nutella Food Truck experience to Manila,

Learn More
Grab Food

Worked with a diverse list of key content creators to increase awareness on Grab Philippines’ 7th Anniversary

Learn More
CDO Funtastyk

Activated a total of 14 combination of food and mommy influencers — celebrity, macro, micro.

Learn More
Hong Kong MX

Tapped lifestyle influencers and vloggers in featuring the magic of Hong Kong Disneyland through their own experiences to drive tourists to visit the park.

Learn More
ING Philippines

All-digital bank ING brought together a total of 76 online personalities — lifestyle, parenting, technology, finance.

Learn More
Red Doorz

Enagaged with some of the most influential names in social media to create overall awareness

Learn More
Nutella

Collaborated with a mix of lifestyle and mommy content creators to bring the Nutella Food Truck experience to Manila,

Learn More

We work with incredible clients, who are satisfied with our work. See what the buzz is all about!

Array

In Circle has been a valuable partner as we kickstarted heavier consumer PR efforts in 2019.

Their recommendations are consistently strategic. Moreover, it is evident that they have forged strong relationships with their network of influencers. This leads to content that is able to strike the balance of having authentic content while still delivering the brand message.

It's a joy to work with the team. They are flexible. They are efficient. These characteristics are crucial for a fast paced startup brand like ours

Rae de Jesus

County Marketing Head

Rae de Jesus

County Marketing Head

In Circle has been instrumental in the success of my digital campaigns. They know what they're doing, the team is organised, and very much hands-on from start to finish.

JC Gonzales

Digital Marketing Manager

JC Gonzales

Digital Marketing Manager

Real Influence, Real People

In Circle Network, the influencer management platform of In Circle, nurtures a kindred group of unique talents, including celebrities, social media macro- and micro-influencers, and vloggers all over the country, whose passion is to inspire others with their real and unique stories that bring about real influence and drive for social good.

Aila Serrano

Shula Tutay

Chelsea Robato

Chelsea Robato

Chinchin Obcena

Chuck Aquino

Dee Gee Razon

Denisse Oca

Erika Rabara

Fidelis Mendoza

Gab Gutierrez

Meet our team

We’re a team of young creatives and experienced strategists ready to bring you a whole new level of influence.

Phoebe Cates Natividad

Phoebe is your go-to person in finance and admin-related deliverables. She is also a bubbly person who always looks at the bright side of life.

Monique Lorraine Galanto

Monique writes content ideas that inspire influencers to create compelling materials, conveying brand messages to their respective audiences. Her other side is all about games, food, and photography.

Angel Bisquerra

Angel facilitates scouting of talents, along with IC, and the development of talents’ personal branding. On the other hand, she also unleashes her creative and imaginative side through simple digital crafts at her leisure time.

Carl Francis Halili

Together with Jake and Carlo, Franz executes brand concepts aligned with the brand message and an influencer’s values. During free time, you can see him everywhere enjoying an active lifestyle by lifting in the gym, running on the streets, and dancing on stage.

Carlo Angelo Tuazon

Carlo carries out tactics in order for influencers to produce content that increases brand engagement and trial. He also  juggles both work and school, yet still manages to fulfill his travel goals every year.

J Katryne Bacena

Jake heads the implementation team by working closely with brands and the team to ensure a seamless and excellent execution. Meanwhile, she is also a foodie and fashion enthusiast with an edgy style embodying street and sporty trends.

Enah Baba

Enah takes the lead in developing growth and technological strategies for the team and for the brands. A thalassophile in nature, Enah always looks forward to spending a life at the beach with a delicious dish and a glass of wine.

Jules Veloso

Jules is a Public Relations practitioner, the mind behind strategic communications of PR campaigns led by JDVM Marketing Communications, the PR arm of In Circle. Beyond work, Jules is a fitness enthusiast, who also advocates for self-care and healthy lifestyle.

IC Mendoza

IC is a Filipino celebrity turned entrepreneur who serves as a matchmaker between a handful of brands and handpicked influencers to help produce spot on content. Outside work, he embraces an active lifestyle and the charm of city life.

Let’s discuss your influencer marketing strategy! #JoinTheCircle

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